Dear you,
If you have ever stood in front of a mirror, holding a strand of hair up to the light and quietly counting what’s left — I want you to know you are not alone, and you are not vain. Hair is how many of us meet the world. When it thins, something in us thins with it.
Healium began at a kitchen table. My husband Cordiale and I built it the way you build anything worth keeping: slowly, stubbornly, and together — testing botanical blends until we found formulas light enough for fine hair to actually lift. He believed, before anyone else did, that women with thin or fine hair deserved more than “volumizing” promises in heavy bottles.
In 2017, I lost Cordiale to stage-4 colon cancer. Our daughters, Sofia and Olivia, were still young. I had a choice: let the company we made together become a memory, or let it become his legacy. I chose the second. Some mornings that choice carried me; other mornings I carried it. Both count.
In 2023 we partnered with Solve Beauty Brands so Healium could reach more women without losing what it is — a small, careful, women-led company that answers its own emails and reads every review. All 895 of them, so far.
What I promise you is simple: formulas made for your hair, not everyone’s hair. Ingredients we can name and explain. And a 14-day guarantee, because hope should never require a leap of faith.
Your hair is not too thin to be beautiful. It has simply been waiting for someone to take it seriously. We do.
Elizabeth Di Maio Founder, Healium Hair — for Cordiale, Sofia & Olivia
P.S. — If you’re not sure where to start, start with Swell, our thinning-hair ritual. It’s the bundle I hand to friends first.
