Paper Plane & Co.

a branding agency, est. on a kitchen table

Big ideas, folded carefully.

We're Paper Plane & Co. We build brands the way you'd build a really good paper plane: patiently, by hand, and with total faith that the thing will fly.

See the work Fold us a note

what we do

Three sharp tools.
One drawer.

No 40-page capability decks. We do three things extremely well, and we do them with scissors out.

Brand strategy

The load-bearing fold. We find the one true thing about your business and crease it in permanently — positioning, story, voice, the works.

Visual identity

Logos, type, colour, motion — a full paper wardrobe. Systems built to survive a real Tuesday, not just the case study.

Naming

The hardest two syllables in business. We generate hundreds, test them out loud, in URLs, in shouted café orders — and hand you the keeper.

selected work

Brands we cut
from whole paper.

Four favourites from the flat file. Each one started as scraps on this exact table.

Butter & Crumb

naming · identity · packaging

A neighbourhood bakery that was famous locally and invisible everywhere else. We renamed it, gave the loaf a face, and wrapped everything in butcher-paper warmth. Queues now start before the ovens do.

+3 locations in 14 months

Puddle Jump

strategy · identity · voice

Kids' rainwear with a simple belief: bad weather is the good stuff. We built a splash-first identity — wellington yellow, puddle blue, and a tone of voice that sounds like recess. Parents buy it; kids refuse to take it off.

sold out first season, twice

Nightingale Post

naming · identity · print system

A subscription letter service for people tired of shouting online. We named it after the bird that sings at night, set it in a serif with excellent posture, and designed stationery that makes recipients keep the envelope.

12k subscribers, zero ads

Loop & Line

strategy · identity · retail

A third-generation yarn shop competing with fast fashion. We repositioned slowness as the luxury: a hand-drawn wordmark that literally unravels, and a store identity you want to sit inside with tea.

workshops booked 3 months out

our process

Every brand is
four folds deep.

Same folds every time. What changes is the paper you bring us.

  1. Flatten

    We spread everything out — your history, customers, rivals, that one weird founding anecdote — until the whole business lies flat on the table and we can see the grain of it.

  2. Crease

    Strategy is choosing where the paper bends. One positioning, one promise, one voice. We press hard here, because a soft crease is how planes nosedive.

  3. Shape

    Now the fun part: identity, naming, type, colour, motion. Dozens of prototypes, most of them wrong on purpose, until the right one practically folds itself.

  4. Throw

    Launch. Guidelines, templates, a launch plan, and a hand on your shoulder for the first ninety days. We don't hand you a plane — we teach you the throw.

the co.

Four humans,
hundreds of paper cuts.

Small on purpose. You get the people on this page, not "the team behind the team."

say hello

Fold us a note.

Tell us what you're building. We read everything, reply within two days, and never send a deck before a conversation.

hello@paperplane.co