HALIDE
“A lens company whose logo behaves like a lens.”
For a heritage lens maker entering cinema glass, we built an identity that literally refracts: the wordmark passes through a simulated element and disperses into its brand spectrum. Forty-one deliverables, one optical law.
- Deliverables
- 41
- Render hours
- 2,140
- Dispersion passes
- 3 λ